What Goes Around: Sharing, Social Media, & Community

What Goes Around: Sharing, Social Media, & Community

One of the aspects of marketing that many businesses may struggle with is the effective use of social media. Because Internet-based social networks and social media are a relatively new industry, established business owners may not know exactly how to leverage them effectively. In some cases, it may be a matter of not knowing how to acquire a new audience on these platforms. What we’d like to propose is a simple solution to this potential barrier: reciprocity.

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Typography 101: Know Your Purpose

Typography 101: Know Your Purpose

One of the more significant aspects of design, no matter the medium, is typography – that is, how text is displayed in terms of typeface. Because you have a message to convey, the way you do so is more than just the language you use; it is also the presentation of that language.

It is also consequently one of the most effective ways of accomplishing effects that sometimes cannot be achieved through the text itself. To make matters worse, typography is a fairly complex subject that manifests itself in somewhat different ways depending on the medium.

You don’t need to grasp all of the nuances of typography, however. Understanding some of the basics will help you avoid some of the worst typographical errors.

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Design for the Best, Plan for the Worst

Design for the Best, Plan for the Worst

On Tuesday, Microsoft carried through with its plan, announced in 2014, to halt support and security updates for all but the latest version of Internet Explorer. That means if you are using any version of Internet Explorer at this moment other than IE11, you might want to upgrade. (This only applies to those using Windows 8.1 or earlier; Microsoft has pushed Windows 10 users straight to its new browser, Edge.)

This policy change for Microsoft highlights an important design concern: When you design and develop your website, what browser(s) should you plan to develop for?

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What’s a Website Good For?

What’s a Website Good For?

In our conversations with businesses, we don’t often run into entrepreneurs who think that websites aren’t important. Almost everyone recognizes that websites are something that customers and clients expect, so of course you have a website. What business owners don’t always understand, however, is that there isn’t just one purpose for a website, and deciding what the purpose(s) of your website will be has a huge impact on its usefulness to your business and how you implement — and maintain — it.

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Copyright 101: Honesty by Design

Copyright 101: Honesty by Design

It’s time for a design for your new business – a billboard, a flyer, an ad campaign, a new website. Obviously, you’ll be thinking about content and typography and color schemes and layout, all of those things that make a design attractive and effective. But none of that will really matter if you aren’t careful about copyright.

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Designing Outside the Box (Sort Of)

Designing Outside the Box (Sort Of)

So you’ve found yourself in the market for a new website design, but you, like your clients, have discriminating tastes. All you see, you say to yourself, are boxes – and you think that boxes are for squares. You want a design that isn’t so contained. You want a design that is, to use the cliché, “outside the box.”

There’s just one problem: Everything on a webpage is fundamentally a box.

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Building Credibility, 1 M&M At a Time

Building Credibility, 1 M&M At a Time

In the early 1980s, the band Van Halen was on top of it all. Their 1984 album 1984 sold over 12 million copies in the US and made the foursome a household name.

With this success came massive tours — and a bit of a reputation. One of the stories that quickly spread about Van Halen’s performances was their lengthy list of demands in their contract rider, specifically one particularly odd one:

M & M’s (WARNING:   ABSOLUTELY NO BROWN ONES)

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Making Your Website a Seamless Experience

Making Your Website a Seamless Experience

When thinking about marketing your business, there are two major components to consider: what you are trying to market and how you go about it. We’ve talked before about the importance of content, but it is also incredibly important to put forth the right kind of experience as well.

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Web 1.No: Avoiding Obsolete Web Designs

Web 1.No: Avoiding Obsolete Web Designs

Many of us have fond memories of the ’90s. Boy bands, Tim Allen’s patented grunt, the Rachel hairstyle – for some, it’s a decade that carries with it a great deal of nostalgia.

But in general, there isn’t much nostalgia left for this:

Ah, the halcyon days of Netscape.

Ah, the halcyon days of Netscape.

Technology has come quite a ways in the nearly two decades since Netscape Navigator was the dominant web browser and 56K modems were how most of us accessed the Internet. One of the worst things you could do, then, is to have a website that looks like it would be viewed best on a Windows 98 PC.

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