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The Evolution of Facebook Marketing

The Evolution of Facebook Marketing

Have you ever sat and wondered why social media has gained as much influence in our daily lives as it has? Or ever really gave thought to how it now influences our day to day decisions? Social Media started with MySpace those many years ago. From customizable background images all the way to a music playlist you could control, it really was the big “thing” but it only catered to the younger generation.

Then, Facebook hit the cyberspace. The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges and by September 2006, to everyone of age 13 and older with a valid e-mail address. As that focus changed and Facebook became an open-ended communications tool, we saw MySpace start to fade into obscurity. With that fade, the Social Media revolution was in full swing.

The Boomer generation statistically relied more heavily on print media and other traditional modes of marketing. With a little help they quickly started seeing the huge potential social media presented for their businesses. Now, our amazing Boomer generation has helped shape Social Media and how user-friendly it’s platforms are designed!

So, here we are. Almost 10 years since the launch of the Social Media Revolution and it’s still going stronger than ever!

Here are just a few statistics –

As you can see, Social Media has shaped how we connect, interact and reach new customers and maintain relationships with existing clients. A strong social media stragety is imperative for a business to successfully reach it’s target demographic. How you manage your page, establish the voice and interact with fans can easily make or break your brand. If you’re struggling to maintain your business page (life gets busy!) or you just need help getting it back on track, that’s where we can help! Our Social Media Department has been in full operation since Facebook first hit the scene. It is our goal to consistently stay ahead of the trends, changes and many evolutions Facebook (and other Social Media platforms) experience. Give us a call!

Why Accessibility Matters for Your Website

Why Accessibility Matters for Your Website

If you have a business in the United States with a physical location open to the public, you are probably familiar with the requirements of the Americans with Disabilities Act.¹ This law and regulations based on it are designed to safeguard the rights of disabled people in the US, and businesses that serve as public accommodations have a legal responsibility to make sure that their facilities are accessible to individuals with disabilities such as physical handicaps and visual or hearing impairments.

What many businesses forget is that accessibility doesn’t end at your physical location. It also matters for your website.

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Customer Knowledge is the Foundation for Marketing

Customer Knowledge is the Foundation for Marketing

Business is built on relationships and it seems like organizations are falling behind as it has changed to the age of the customer. The customer is now the decision maker about where and whom they support. The age-old concept of just relying on a relationship no longer works.

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DMCOC Launches Website with Creative Media Services, Inc.

DMCOC Launches Website with Creative Media Services, Inc.

Decatur, IL:  Decatur Macon County Opportunities Corporation (DMCOC) is proud to announce the launch of a new website. The website has been designed to deliver information to the public about the agency’s services and events happening in the local community.

The site’s new design provides a user-friendly experience with improved navigation and functionality. Visitors to the site will be able to access information in four key areas: Youth, Senior Services, community Services and Community Resources.

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Ma’s Got’a Notion Launches Website with Creative Media Services, Inc.

Ma’s Got’a Notion Launches Website with Creative Media Services, Inc.

Havana, IL: Owners Sue and Don Schaeffer of Ma’s Got’a Notion Quilt Shop located in downtown Havana launch a new e-commerce website. The website has been designed to mimic the outside of the remodeled store.

The new website has been designed to provide the ultimate user-friendly experience with improved navigation and functionality throughout, allowing customers to access detailed information about quilt wide backings, classes and events.

Created with the user experience firmly in mind, the website has been designed using the latest technology so the site is compatible with today’s browsers and mobile devices.

In addition, to making the website easy to browse, over 200 items are now on the website for quilters to search through and purchase. Simply click on Shop and shoppers can search by manufacturers, type of quilt back fabrics, kits, price ranges, popularity and newness. Once items are selected shoppers are ready for the easy to use checkout process.

The goal is to eventually have over 700 items on the website, so please check back as items are added on a regular basis.

Visit www.masgotanotion.com to experience the new website. Creative Media Services, Inc. is proud to have had the opportunity to design and develop the website.

What’s the Big Deal About Color?

What’s the Big Deal About Color?

Short answer…plenty! When we work on the development of a new logo for a business it is very important to pay attention to the color selections we make. And even if we know what color we want to use, it is just as important to select the right shade or intensity. If it is off just a little bit, it can convey an incorrect message to the customer/consumer.

Colors can be culture specific, where they may have a meaning based on what is learned from folklore or even by the music or movie industry. The color blue has a calming effect and has been used in certain neighborhoods to reduce crime.

The colors red and orange are known to stimulate hunger in restaurants or sodas like Coca-Cola. While blues and greens have a sense of calm and are good to use in the healthcare field. Besides the basic colors, the hue of the color can make a difference if it has been lightened or darkened.

Click to enlarge

The effects of color can encourage a person to make a purchase or feel a certain way toward a brand. Sometimes it is based on age, religion, gender or culture. And sometimes, it is just based on what a person likes or dislikes. Of course, another factor in logo design is the font choice so it will represent the brand appropriately. That is another topic for the future.

We’re Celebrating 15 Years In Business!

We’re Celebrating 15 Years In Business!

Since337698_2263287623576_914874374_o 2001 CMS has had the honor to work with many clients each with a different and unique need in their respective industry. We are humbled to have had the opportunity to serve you and we really look forward to the future.

The staff and myself really love what we do and are passionate about solving your marketing/web/design
needs while raising the bar to a new level for your company. Our services have grown and evolved over the years as new talent has been added to our staff. We know that in order for all businesses to remain competitive it is important to communicate effectively while establishing a brand that current and future customers will recognize.

We appreciate you and the opportunity for us to help your business succeed! In fact, we would like to offer you a special! 15% off your next project and if you recommend us, they will receive 15% off their project too! (Does not apply to projects already in progress). This offer expires 7-31-16 so please respond quickly.

It would be our honor to express our gratitude with a discount savings to your company!

What is the lifespan of a typical website?

What is the lifespan of a typical website?

The quick answer is 2 to 5 years but it depends on the type of business and the site. Some factors to consider are how fast the business is changing. Does it no longer accurately reflect your business now and in the future? Do you run a lot of promotions or events? Are you in the technology and/or high image field? Do your visitors have high expectations on how the site performs? Does your site look narrow on your screen? Does it strengthen the business brand? Is it difficult or impossible to update? Do you rely on search engine traffic for your business?

If you answered yes to any of these questions, then the website’s lifespan is likely not reaching its fullest potential. Now, you can keep the website active longer after it’s outlived its usefulness. But why risk problems later down the road or be embarrassed by an out-of-date site?

In fairness there are ways to try and keep the site as long as possible. We can update the home page design as long as the framework can withstand it or update some pages. If all possibilities have been reviewed, be prepared to make the tough decision to redesign.

The next tough realization is that there is no way to future-proof a website. Things change. Technologies change. Web users expectations change. And as your business changes, your website should change to reflect those demands.

If you have a website that is needing an update please, keep CMS in mind. We develop websites that will meet your needs.

Image: Pixabay

Writing, Anxiety, and Crafting Your Message

Writing, Anxiety, and Crafting Your Message

Very little in the world of marketing is not verbal in some way. From brochures to broadcast advertising to websites, businesses depend on solid text to deliver their desired message(s) with the right tone. That means that when you set out to accomplish your marketing goals, you’re going to need some writing.

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What Goes Around: Sharing, Social Media, & Community

What Goes Around: Sharing, Social Media, & Community

One of the aspects of marketing that many businesses may struggle with is the effective use of social media. Because Internet-based social networks and social media are a relatively new industry, established business owners may not know exactly how to leverage them effectively. In some cases, it may be a matter of not knowing how to acquire a new audience on these platforms. What we’d like to propose is a simple solution to this potential barrier: reciprocity.

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