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Is it too late to achieve our marketing goals?

Posted on Oct 6 by

It depends. We have now entered into the 4th Quarter. For some that means increased sales, it could mean the business is slowing down from a busy summer and for others it is business as usual. Regardless, you still need to make sure your company will reach its marketing objectives. Here are some suggestions that will help you reach those goals. Take a strong look at your social media. How well are you doing? How is the content, how often are you posting and engaging the audience? Is it consistent? How is the website performing? Has it met the objectives? How are the analytics? When was the last time you made any updates on the site? How old is the site? If the website is three years or older, it is probably time to have it redesigned and SEO compliant. What other forms of marketing did you use? How well did they perform? At the beginning of the year, did you set up some marketing goals? Have you reached them or do you need to try harder to get...


Email Subject Lines

Posted on Oct 5 by

Believe it or not, there are certain words in the subject line that work better then others in emails. The best performing words will encourage the reader to open the email message and the worst performing words will negatively influence the receiver and they won’t open the email. More than 21 billion emails were used to compare and cull the best and worst performing words in subject lines. It was discovered that some words perform better or worse in certain industries. The top five best words that prompted more opens are: upgrade (65%), just (64%), content (59%), go (55%) and wonderful (55%). The top worst performing words are: miss (-4.6%), deals! (-4.38%), groovy (-4.26%), conditions (-4.04%) and Friday! (-4.00%). The study also included a comparison of symbols in an email subject line. Symbols and emojis are quite common in subject lines. The best-performing is a snowman (65%) followed by an emoji of the sun (21%), and a star (11%). The worst symbol is a human figure pointing to the right...


Social Media Data

Posted on Sep 1 by

There isn’t any doubt that social media impacts people’s lives. Consider this recent snap shot from the Pew Research Center: 71% of online adults use Facebook; 23% use Twitter; 26% use Instagram; 28% use Pinterest; 28% are on LinkedIn. And fully 40% of smartphone owners use a social networking site on their phones; 28% do so on any given day. The numbers are staggering. Each day consumers are communicating with pictures, sound, and written posts on social media; and in the process, they’re leaving behind a trail of precious, personal data for marketers to discover their preferences. It also provides insight into what motivates the consumers. Why was a brand Liked and what do you care about and who are you as a person. Social media data can give marketers the information to better understand a product or service that a customer prefers. This helps them to prepare a marketing plan that will speak to the masses with a targeted...


The Numbers

Posted on Jul 31 by

Did you know? 52% of online adults now use two or more social media sites. 59% vs. 37% Teen girls are more likely than teen boys to disable location-tracking features. 87% online adults who say the Internet and cell phones have improved their ability to learn new things. 72% Internet users like having so much information on the web. 26% Internet users say they feel overloaded by the information on the...


Color Has Meanings – What are they?

Posted on Jul 1 by

The selection of color for a logo can set a standard on how is business is perceived. Even the message in an advertisement can trigger emotions. The secret to effective color selection is dependent on the type of industry the company represents. The color Red can activate action, decision-making, love, and power. It can be great to stand for energy, urgency and danger. Black evokes depth and perception, power, formality, elegance, and is best used for copy or design elements. Orange can trigger mental activity and an appetite as well as enthusiasm, success, happiness and creativity. Yellow stimulates mental activity and is popular for attention-getting copy. It can stand for cheerfulness, sunshine and intellect. The color Green prompts feelings of restfulness and safety. It is good from financial, safety and green products. It stands for growth, money, freshness and safety. Blue has a calming effect and is most popular brand color. It stands for depth, stability, intelligence and precision. Purple evokes a sense of mystery or royalty and is good for luxury brands. Power, nobility, luxury and wealth is...